{"id":2028,"date":"2016-02-23T02:26:10","date_gmt":"2016-02-23T00:26:10","guid":{"rendered":"http:\/\/mjcachon.es\/?p=2028"},"modified":"2021-05-31T16:33:06","modified_gmt":"2021-05-31T14:33:06","slug":"paginas-indexadas-google","status":"publish","type":"post","link":"https:\/\/laikateam.com\/blog\/paginas-indexadas-google\/","title":{"rendered":"P\u00e1ginas Indexadas: c\u00f3mo revisar tu indexaci\u00f3n en Google"},"content":{"rendered":"<p>Si pensamos en temas de <strong>rastreo e indexaci\u00f3n<\/strong>, deber\u00edamos tener claro que todo lo que Google tenga indexado de nuestra web, tendr\u00edan que ser urls con contenidos que generen demanda org\u00e1nica en b\u00fasquedas.&nbsp;Dicho de otra forma, tenemos que sacar la basura y para ello, debemos <strong>analizar cu\u00e1les son nuestras p\u00e1ginas indexadas.<\/strong><br \/>\nPara ello, voy a usar dos herramientas:<\/p>\n<ul>\n<li><a href=\"http:\/\/urlprofiler.com\/free-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Serp Scraper<\/a> (herramienta gratuita desarrollada por URLProfiler)<\/li>\n<li><a href=\"https:\/\/www.mjcachon.com\/blog\/trucos-screaming-frog\/\">Screaming Frog<\/a><\/li>\n<\/ul>\n<h2>Extraer p\u00e1ginas indexadas con el comando \u00absite\u00bb<\/h2>\n<p>Un primer vistazo en Google:<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/02\/comando-site-mjcachon.png\"><img class=\"alignnone wp-image-2029\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/comando-site-mjcachon-1024x441.png\" alt=\"comando site mjcachon\" width=\"450\" height=\"193\"><\/a><br \/>\nLo que hacemos es a\u00f1adir esa misma query con el comando, a la herramienta Simple Serp Scraper, de este modo:<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/02\/simple-serp-scraper-urlprofiler.png\"><img class=\"alignnone wp-image-2030\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/simple-serp-scraper-urlprofiler-1024x1024.png\" alt=\"P\u00e1ginas Indexadas en Google con Serp Scraper\" width=\"315\" height=\"315\"><\/a><br \/>\nUna vez termine de extraer todas las p\u00e1ginas indexadas, veremos el csv de esta forma:<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/02\/resultados-comando-site.png\"><img class=\"alignnone wp-image-2031\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/resultados-comando-site-681x1024.png\" alt=\"resultados comando site\" width=\"409\" height=\"614\"><\/a><br \/>\n&nbsp;<\/p>\n<h2>Chequear el status actual de las urls<\/h2>\n<p>Con Screaming Frog vamos a analizar todas estas urls en modo lista, a ver qu\u00e9 nos encontramos<br \/>\nElegimos modo lista, en la versi\u00f3n nueva, podemos pegar directamente desde el portapapeles, as\u00ed que copiamos del csv anterior y pegamos en Screaming pulsando \u00abpaste\u00bb<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/02\/modo-lista-pegar-screaming.png\"><img class=\"alignnone wp-image-2032\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/modo-lista-pegar-screaming-1024x256.png\" alt=\"modo lista pegar screaming\" width=\"525\" height=\"131\"><\/a><br \/>\n&nbsp;<br \/>\n<span style=\"line-height: 1.428571429;\">El aspecto que observaremos ser\u00e1 este, una vez lea todas las urls que ten\u00edamos copiadas:<\/span><br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/02\/lista-urls-screaming.png\"><img class=\"alignnone wp-image-2033\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/lista-urls-screaming-1024x684.png\" alt=\"lista urls screaming\" width=\"525\" height=\"350\"><\/a><br \/>\n&nbsp;<br \/>\nAhora nos vamos a ver el resultado del rastreo de Screaming Frog y podemos analizar cosas b\u00e1sicas de primeras:<\/p>\n<ul>\n<li>Errores<\/li>\n<li>Tipos de redirects<\/li>\n<li>P\u00e1ginas con poco contenido<\/li>\n<li>Detectar patrones de urls, por ejemplo, ?attachment_id<\/li>\n<li>Revisar directivas: robots y canonical<\/li>\n<\/ul>\n<h2>\u00bfTienen tr\u00e1fico org\u00e1nico o nasti de plasti?<\/h2>\n<p>Sabiendo que es posible <a href=\"https:\/\/www.mjcachon.com\/blog\/google-search-console-screaming-frog-5-0\/\">usar tanto GSC como GA en Screaming Frog<\/a>&nbsp;puedes chequear las urls en bulk y tener en el mismo crawleo, los datos de visitas org\u00e1nicas, para tener una primera idea de contenidos que est\u00e1n indexados y no est\u00e1n generando tr\u00e1fico org\u00e1nico.<br \/>\nLlegados a este punto tendremos 2 escenarios muy claros:<\/p>\n<ol>\n<li>Contenidos antiguos, cortos o mal optimizados y con potencial de mejora.<br \/>\nAqu\u00ed tocar\u00eda sacar el bistur\u00ed y analizar a fondo extensiones de contenido (numero de palabras) y tratar de revisar qu\u00e9 t\u00e9rminos clave tiene asignada cada url para cruzar con posiciones medias de GSC. Optimizar, re-publicar y seguimiento posterior.<\/li>\n<li>Contenidos obsoletos o duplicados<br \/>\nAqu\u00ed tocar\u00eda reflexionar, si tenemos opci\u00f3n de redirigir a un destino relevante, siempre y cuando el origen tenga algo que \u00absalvar\u00bb. De lo contrario, nos tocar\u00e1 desindexar, bien eliminando contenido y ofreciendo un 410, o bien, manteniendo el contenido ofreciendo un 200, pero con \u00abnoindex\u00bb, depende de los casos.<\/li>\n<\/ol>\n<p>Y hasta aqu\u00ed un post muy breve que ampliaremos con alg\u00fan otro tutorial m\u00e1s profundo, pr\u00f3ximamente&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si pensamos en temas de rastreo e indexaci\u00f3n, deber\u00edamos tener claro que todo lo que Google tenga indexado de nuestra web, tendr\u00edan que ser urls con contenidos que generen demanda org\u00e1nica en b\u00fasquedas.&nbsp;Dicho de otra forma, tenemos que sacar la basura y para ello, debemos analizar cu\u00e1les son nuestras p\u00e1ginas indexadas. Para ello, voy a<\/p>\n","protected":false},"author":2,"featured_media":6559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u00e1ginas indexadas: revisa tu indexaci\u00f3n en Google - mjcachon<\/title>\n<meta name=\"description\" content=\"C\u00f3mo revisar tus p\u00e1ginas indexadas en Google, con herramientas como Serp Scraper y con comandos de b\u00fasqueda, \u00a1lee nuestro post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laikateam.com\/blog\/paginas-indexadas-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e1ginas indexadas: revisa tu indexaci\u00f3n en Google - mjcachon\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo revisar tus p\u00e1ginas indexadas en Google, con herramientas como Serp Scraper y con comandos de b\u00fasqueda, \u00a1lee nuestro post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laikateam.com\/blog\/paginas-indexadas-google\/\" \/>\n<meta property=\"og:site_name\" content=\"LaikaTeam\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T00:26:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T14:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2016\/02\/paginas-indexadas-como-revisar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@laikateam_es\" \/>\n<meta name=\"twitter:site\" content=\"@laikateam_es\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/laikateam.com\/blog\/#organization\",\"name\":\"Laika\",\"url\":\"https:\/\/laikateam.com\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/laika_team\",\"https:\/\/www.linkedin.com\/company\/laika-team\/\",\"https:\/\/twitter.com\/laikateam_es\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/laikateam.com\/blog\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2021\/06\/logo-laika.png\",\"contentUrl\":\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2021\/06\/logo-laika.png\",\"width\":318,\"height\":350,\"caption\":\"Laika\"},\"image\":{\"@id\":\"https:\/\/laikateam.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/laikateam.com\/blog\/#website\",\"url\":\"https:\/\/laikateam.com\/blog\/\",\"name\":\"LaikaTeam\",\"description\":\"Strategic &amp; 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