{"id":2372,"date":"2015-07-16T13:43:24","date_gmt":"2015-07-16T11:43:24","guid":{"rendered":"http:\/\/mjcachon.es\/?p=2372"},"modified":"2022-07-12T13:21:48","modified_gmt":"2022-07-12T11:21:48","slug":"anotaciones-mobile-desktop-seo-screaming-frog","status":"publish","type":"post","link":"https:\/\/laikateam.com\/blog\/anotaciones-mobile-desktop-seo-screaming-frog\/","title":{"rendered":"C\u00f3mo analizar el marcado Mobile-Desktop con Screaming Frog"},"content":{"rendered":"<p>\u00bfQu\u00e9 pasa cuando tenemos versiones de urls separadas para escritorio y para mobile?<\/p>\n<figure id=\"attachment_2373\" aria-describedby=\"caption-attachment-2373\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/separate-urls.png\"><img class=\"size-full wp-image-2373\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/separate-urls.png\" alt=\"fuente: Google\" width=\"600\" height=\"250\"><\/a><figcaption id=\"caption-attachment-2373\" class=\"wp-caption-text\">fuente: Google<\/figcaption><\/figure>\n<p>Como bien indica Google en <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/mobile-seo\/configurations\/separate-urls?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">sus recursos<\/a>&nbsp;se hace necesario hacer anotaciones mediante etiquetas canonical y alternate, para mostrar la equivalencia de la orientaci\u00f3n por dispositivo del contenido.<br>\nEl ejemplo de anotaci\u00f3n que nos muestra, no deja lugar a dudas<\/p>\n<figure id=\"attachment_2374\" aria-describedby=\"caption-attachment-2374\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/07\/anotacion-codigo-html-urls-independientes.png\"><img class=\"size-large wp-image-2374\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/anotacion-codigo-html-urls-independientes-1024x491.png\" alt=\"Fuente: Google\" width=\"1024\" height=\"491\"><\/a><figcaption id=\"caption-attachment-2374\" class=\"wp-caption-text\">Fuente: Google<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo comprobar que est\u00e1n bien etiquetadas las urls?<\/h2>\n<p>\u00a1Screaming Frog puede ayudarte!<br>\nCon la \u00faltima actualizaci\u00f3n \u00abde la rana\u00bb, <a href=\"http:\/\/www.screamingfrog.co.uk\/seo-spider-4-0\/#4.1\" target=\"_blank\" rel=\"noopener noreferrer\">la versi\u00f3n 4.1<\/a> nos trae principalmente 2 novedades bastante potentes:<\/p>\n<ol>\n<li>Integraci\u00f3n con Google Analytics<\/li>\n<li>Custom Scraper\/Extractor.<\/li>\n<\/ol>\n<p>En realidad para los que ya hay\u00e1is probado <a href=\"http:\/\/mjcachon.es\/blog\/url-profiler\/\">URLProfiler<\/a>&nbsp;(si quieres probarla, desc\u00e1rgala desde <a href=\"http:\/\/urlprofiler.com\/?a_aid=55c87596ca119\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>), sabr\u00e9is que ambas funcionalidades ya las ten\u00eda, pero obviamente como crawler, Screaming Frog gana muchos enteros a\u00f1adiendo estas&nbsp;dos novedades.<br>\nAl l\u00edo, \u00bfc\u00f3mo chequeamos en Screaming si los etiqeutados est\u00e1n bien puestos en ambas direcciones?<\/p>\n<h3>Paso 1: Lista de urls a analizar<\/h3>\n<p>Lo podemos hacer de varias formas, podemos crawlear el sitio y que Screaming extraiga las anotaciones durante el crawleo.<br>\nEsto para sitios medianos o peque\u00f1o, es perfecto.<br>\nAhora que si quieres chequearlo en sitios grandes, lo mejor es usar el modo lista de Screaming y hacer el an\u00e1lisis por grupos de urls, ya sean por patrones, directorios, o la estrategia que queramos, pero no hacerlo al mismo tiempo que crawlea el sitio completo (porque petar\u00e1 seguro)<br>\nCon la lista de urls, a\u00f1adimos ambas versiones, las de desktop y las de \u00abm.\u00bb o&nbsp;como sea que est\u00e9n dise\u00f1adas las de mobile \ud83d\ude00<\/p>\n<h3>Paso 2:&nbsp;Configurar \u00abExtraction\u00bb<\/h3>\n<p>Ahora nos vamos a Configuration &gt;&gt; Custom &gt;&gt; Extraction y a\u00f1adimos los campos que queremos extraer.<br>\nPara este an\u00e1lisis necesitamos sacar 2 datos:<\/p>\n<ul>\n<li>Anotaci\u00f3n Rel Alternate que se coloca en las urls de desktop<\/li>\n<li>Anotaci\u00f3n Rel Canonical que se coloca en las urls de mobile.<\/li>\n<\/ul>\n<p>El elemento Canonical, es una directiva que Screaming ya te ofrece en el rastreo que hace, pero lo a\u00f1ado aqu\u00ed para que figuren ambos en el mismo informe, y no haya que cruzar reports en excel.<br>\nSe puede usar Xpath o CSSPath o Regex, igualito que en URLProfiler \ud83d\ude00<br>\nPara los 2 campos que queremos extraer, respectivamente:<\/p>\n<pre>\/\/link[contains(@media, '640') and @href]\/@href<\/pre>\n<pre>\/\/link[contains(@rel,'canonical') and @href]\/@href<\/pre>\n<p>&nbsp;<br>\nLos campos se pueden nombrar, como veis en la imagen adjunta, y as\u00ed el report que luego nos descargamos, ya est\u00e1 bonito y entendible, con sus nombres de cabecera.<br>\n&nbsp;<br>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/07\/extractor-screaming-frog.png\"><img class=\"aligncenter size-large wp-image-2375\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/extractor-screaming-frog-1024x424.png\" alt=\"extractor screaming frog\" width=\"1024\" height=\"424\"><\/a><\/p>\n<h3>Paso 3:&nbsp;A\u00f1adir urls en modo lista (o en modo normal)<\/h3>\n<p>Elegimos Mode &gt;&gt; List &gt;&gt; Upload List &gt;&gt; Enter Manually<br>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/07\/modo-lista-manual-screaming.png\"><img class=\"aligncenter  wp-image-2376\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/modo-lista-manual-screaming-1024x687.png\" alt=\"modo lista manual screaming\" width=\"564\" height=\"378\"><\/a><br>\n&nbsp;<br>\nNext y ya nos rastrear\u00e1 las urls indicadas, con las instrucciones de extracci\u00f3n.<br>\nY ya solo tendr\u00edamos que esperar los resultados<br>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/07\/extraction-results-screaming-frog.png\"><img class=\"aligncenter size-large wp-image-2377\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/extraction-results-screaming-frog-1024x386.png\" alt=\"extraction results screaming frog\" width=\"1024\" height=\"386\"><\/a><\/p>\n<h3>Paso 4:&nbsp;Descargar Report en CSV<\/h3>\n<p>&nbsp;<br>\nCon solo pulsar en el bot\u00f3n que dice \u00abExport\u00bb, ya tenemos la informaci\u00f3n en CSV.<br>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/07\/export-extraction-csv-screaming-frog.png\"><img class=\"aligncenter size-large wp-image-2378\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/export-extraction-csv-screaming-frog-1024x215.png\" alt=\"export extraction csv screaming frog\" width=\"1024\" height=\"215\"><\/a><br>\n&nbsp;<br>\nEnjoy!<\/p>\n\n\n<p>Otros contenidos sobre Screaming Frog:<\/p>\n\n\n\n<a href=\"https:\/\/rana.ninja\/como-auditar-y-validar-paginas-moviles-aceleradas-amp\/\">Rastrear sitios AMP con Screaming Frog<\/a><br>\n<a href=\"https:\/\/rana.ninja\/como-auditar-los-atributos-de-paginacion-relnext-y-relprev\/\">Auditar la paginaci\u00f3n (rel next rel prev) con Screaming Frog<\/a><br>\n<a href=\"https:\/\/rana.ninja\/como-auditar-mapas-de-sitio-xml\/\">Auditar sitemaps con Screaming Frog<\/a><br>\n<a href=\"https:\/\/rana.ninja\/como-auditar-canonicals\/\">Auditar canonicals con Screaming Frog<\/a><br>\n<a href=\"https:\/\/rana.ninja\/como-auditar-los-redireccionamientos-en-la-migracion-de-un-sitio-utilizando-seo-spider\/\">Auditar redirecciones de una migraci\u00f3n con Screaming Frog<\/a>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 pasa cuando tenemos versiones de urls separadas para escritorio y para mobile? Como bien indica Google en sus recursos&nbsp;se hace necesario hacer anotaciones mediante etiquetas canonical y alternate, para mostrar la equivalencia de la orientaci\u00f3n por dispositivo del contenido. El ejemplo de anotaci\u00f3n que nos muestra, no deja lugar a dudas &nbsp; \u00bfC\u00f3mo comprobar<\/p>\n","protected":false},"author":2,"featured_media":6595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo analizar el marcado Mobile-Desktop con Screaming Frog - LaikaTeam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laikateam.com\/blog\/anotaciones-mobile-desktop-seo-screaming-frog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo analizar el marcado Mobile-Desktop con Screaming Frog - LaikaTeam\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 pasa cuando tenemos versiones de urls separadas para escritorio y para mobile? 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