{"id":2442,"date":"2015-09-13T22:22:02","date_gmt":"2015-09-13T20:22:02","guid":{"rendered":"http:\/\/mjcachon.es\/?p=2442"},"modified":"2021-05-31T17:10:58","modified_gmt":"2021-05-31T15:10:58","slug":"sistrix-analytics-search-console","status":"publish","type":"post","link":"https:\/\/laikateam.com\/blog\/sistrix-analytics-search-console\/","title":{"rendered":"Sistrix integra Analytics y Search Console"},"content":{"rendered":"<p>Tercera herramienta que ha integrado datos de Google Analytics y de Google Search Console (aka Google Webmaster Tools) y que tambi\u00e9n hemos analizado.<br \/>\nSi con la<a href=\"http:\/\/mjcachon.es\/blog\/google-search-console-screaming-frog-5-0\/\"> integraci\u00f3n de Screaming<\/a> y <a href=\"http:\/\/mjcachon.es\/blog\/google-analytics-webmaster-tools-urlprofiler\/\">la de Urlprofiler<\/a> ya hemos sacado tips y posibles lecturas, con Sistrix, vamos a plantarle cara al not provided, de una forma muy amigable.<\/p>\n<h2>Conectar Google Analytics y&nbsp;Search Console<\/h2>\n<p>Desde la configuraci\u00f3n de la cuenta, elegimos las opciones espec\u00edficas habilitadas para conectar las dos herramientas a Sistrix.<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/conectar-cuentas-en-sistrix.png\"><img class=\"alignnone wp-image-2443 size-medium\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/conectar-cuentas-en-sistrix-132x300.png\" alt=\"conectar cuentas en sistrix\" width=\"132\" height=\"300\"><\/a><br \/>\nEn el caso de Analytics, se eligen las propiedades que queremos a\u00f1adir de la cuenta vinculada.<br \/>\nEn el caso de Search Console, te a\u00f1ade las propiedades de la cuenta.<br \/>\nEn ambos casos es preciso dar acceso aceptando el mensaje habitual<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/permiso-conectar-sistrix.png\"><img class=\"alignnone size-medium wp-image-2444\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/permiso-conectar-sistrix-300x175.png\" alt=\"permiso conectar sistrix\" width=\"300\" height=\"175\"><\/a><\/p>\n<h2>Datos de Visibilidad y Google Analytics<\/h2>\n<p>Si introducimos la url que acabamos de vincular, en el buscador de Sistrix, con el pa\u00eds correspondiente, podemos ver la visibilidad y los datos del proyecto, su evoluci\u00f3n, etc.<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/cuentas-conectada-sistrix.png\"><img class=\"alignnone wp-image-2445 size-large\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/cuentas-conectada-sistrix-1024x340.png\" alt=\"cuentas conectada sistrix\" width=\"1024\" height=\"340\"><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nAhora si pulsamos en Google Analytics, en el panel izquierdo, podemos cruzarlo con info de tr\u00e1fico de analytics, de un vistazo.<br \/>\nPor un lado, la gr\u00e1fica general, que si pulsamos en la rueda, tendremos opciones interesantes como:<\/p>\n<ul>\n<li>Mostras m\u00e1s eventos (updates, por ejemplo)<\/li>\n<li>Ocultar todos los eventos<\/li>\n<li>Editar eventos<\/li>\n<li>A\u00f1adir eventos (personalizados, por ejemplo, migraci\u00f3n, subida a prod, cambios del proyecto)<\/li>\n<li>Descargar Gr\u00e1fico<\/li>\n<li>A\u00f1adir a panel de control (<a href=\"http:\/\/www.sistrix.es\/tutoriales\/control-automatico-y-en-profundidad-de-la-competencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a> algunos usos interesantes de paneles de control de Sistrix)<\/li>\n<li>A\u00f1adir al informe<\/li>\n<\/ul>\n<p><a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/visibilidad-y-trafico-sistrix.png\"><img class=\"alignnone wp-image-2446 size-large\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/visibilidad-y-trafico-sistrix-1024x363.png\" alt=\"visibilidad y trafico sistrix\" width=\"1024\" height=\"363\"><\/a><br \/>\n&nbsp;<br \/>\nY si queremos ver la informaci\u00f3n relativa a urls, debajo de este gr\u00e1fico tendremos la lista principal, con un formato s\u00faper amigable y clarito<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/mejores-urls-sistrix.png\"><img class=\"alignnone size-large wp-image-2447\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/mejores-urls-sistrix-1024x190.png\" alt=\"mejores urls sistrix\" width=\"1024\" height=\"190\"><\/a><br \/>\nComo veis, aqu\u00ed ya tenemos de un vistazo, URL, visitas, KEYWORD, ranking y nivel de competencia.<br \/>\nSi le damos a la rueda de configuraci\u00f3n, solo nos deja a\u00f1adir a panel o a informe.<br \/>\nPero tambi\u00e9n hay dos combos de m\u00e9tricas que se pueden combinar, entre Sistrix y Analytics.<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/metricas-analytics-sistrix.png\"><img class=\"alignnone wp-image-2448 size-medium\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/metricas-analytics-sistrix-300x169.png\" alt=\"metricas analytics sistrix\" width=\"300\" height=\"169\"><\/a> <a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/metricas-sistrix.png\"><img class=\"alignnone wp-image-2449 size-medium\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/metricas-sistrix-300x92.png\" alt=\"metricas sistrix\" width=\"300\" height=\"92\"><\/a><br \/>\n&nbsp;<br \/>\nLa combinaci\u00f3n de m\u00e9tricas y la detecci\u00f3n de posibles patrones, las dejamos para que cada uno trastee con su proyecto \ud83d\ude42<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/comparar-metricas-sistrix-2.png\"><img class=\"alignnone size-large wp-image-2450\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/comparar-metricas-sistrix-2-1024x351.png\" alt=\"comparar metricas sistrix 2\" width=\"1024\" height=\"351\"><\/a> <a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/comparar-metricas-sistrix-1.png\"><img class=\"alignnone size-large wp-image-2451\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/comparar-metricas-sistrix-1-1024x352.png\" alt=\"comparar metricas sistrix 1\" width=\"1024\" height=\"352\"><\/a><\/p>\n<h2>Datos de Visibilidad y Google Search Console<\/h2>\n<p>Para vincular Search Console, se sigue id\u00e9ntico proceso que con Analytics, por lo que omitimos los detalles para no extendernos ni repetirnos.<br \/>\nPor defecto, los datos del gr\u00e1fico principal que vamos a ver, muestra datos SEMANALES, y los botones de colores del gr\u00e1fico, activan o desactivan la visualizaci\u00f3n del dato, a nuestro gusto.<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/sistrix-search-console.png\"><img class=\"alignnone size-large wp-image-2452\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/sistrix-search-console-1024x552.png\" alt=\"sistrix search console\" width=\"1024\" height=\"552\"><\/a><br \/>\n&nbsp;<br \/>\nTambi\u00e9n es muy interesante la informaci\u00f3n encima del hist\u00f3rico, sobre evoluci\u00f3n de impresiones, clics, y la distinci\u00f3n de dispositivos y pa\u00edses.<br \/>\nSi queremos poner los datos DIARIOS, en la rueda de configuraci\u00f3n del gr\u00e1fico, existe la opci\u00f3n \u00abMostrar datos diarios\u00bb, si elegimos todos los tipos de datos para mostrar en el gr\u00e1fico, puede aparecer un poco desvirtuado, debido a los distintos rangos que adquieren dichos tipos (miles, porcentajes, decenas&#8230;.), quiz\u00e1s este pueda ser un punto de mejora, usando doble escala o algo similar.<br \/>\nSi continuamos explorando m\u00e1s abajo, veremos la informaci\u00f3n relativa a las urls de destino, que nos agrupa las m\u00e9tricas propias de Webmaster Tools, de un modo bastante amigable tambi\u00e9n<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/datos-urls-search-console-sistrix.png\"><img class=\"alignnone size-large wp-image-2453\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/datos-urls-search-console-sistrix-1024x294.png\" alt=\"datos urls search console sistrix\" width=\"1024\" height=\"294\"><\/a><br \/>\n&nbsp;<br \/>\nComo veis, de un solo vistazo ya observamos c\u00f3mo est\u00e1n funcionando nuestros PATHs y las urls contenidas en ellos.<\/p>\n<h2>Keywords de Search Console<\/h2>\n<p>El plato fuerte lo dejamos para el final.<br \/>\nSi nos vamos al m\u00f3dulo SEO &gt;&gt; Palabras Clave, es donde tenemos volcada la informaci\u00f3n de keywords.<br \/>\nA falta de confirmar exactamente qu\u00e9 muestra cada base de datos y en qu\u00e9 se diferencian, nos quedamos con la parte m\u00e1s obvia: la de smartphone y la de search console.<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/bases-de-datos-sitrix.png\"><img class=\"alignnone size-large wp-image-2454\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/bases-de-datos-sitrix-1024x81.png\" alt=\"bases de datos sitrix\" width=\"1024\" height=\"81\"><\/a><br \/>\n&nbsp;<\/p>\n<ul>\n<li>Smartphone Data: rankings de keywords espec\u00edfico de mobile. Cool!<\/li>\n<li>Search Console. De esta secci\u00f3n tenemos:\n<ul>\n<li>Opci\u00f3n de descargar<\/li>\n<li>Opci\u00f3n de filtrar keywords<\/li>\n<li>Opci\u00f3n de elegir fecha<\/li>\n<li>Ordenar la tabla por el campo que queramos<\/li>\n<li>Mostrar keywords con m\u00e1s de una url posicionada<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/09\/keywords-search-console-sistrix.png\"><img class=\"alignnone size-large wp-image-2457\" src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/keywords-search-console-sistrix-1024x296.png\" alt=\"keywords search console sistrix\" width=\"1024\" height=\"296\"><\/a><br \/>\nAhora, \u00bfqu\u00e9 nos tocar\u00eda estudiar?<br \/>\nC\u00f3mo crear paneles de control e informes inteligentes, para poder hacer un seguimientos a nuestros proyectos, y tener juntos los 3 grupos de datos: sistrix, GA y GSC.<br \/>\n\u00bfConoc\u00e9is alguna otra integraci\u00f3n de GA y GSC en otras herramientas?<\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Tercera herramienta que ha integrado datos de Google Analytics y de Google Search Console (aka Google Webmaster Tools) y que tambi\u00e9n hemos analizado. Si con la integraci\u00f3n de Screaming y la de Urlprofiler ya hemos sacado tips y posibles lecturas, con Sistrix, vamos a plantarle cara al not provided, de una forma muy amigable. Conectar<\/p>\n","protected":false},"author":2,"featured_media":6587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sistrix integra Analytics y Search Console<\/title>\n<meta name=\"description\" content=\"Y lleg\u00f3 Sistrix e integr\u00f3 Analytics y Search Console en su interfaz. Nos hacen la vida m\u00e1s f\u00e1cil, junto con Screaming Frog y URLProfiler\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laikateam.com\/blog\/sistrix-analytics-search-console\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sistrix integra Analytics y Search Console\" \/>\n<meta property=\"og:description\" content=\"Y lleg\u00f3 Sistrix e integr\u00f3 Analytics y Search Console en su interfaz. 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