{"id":2461,"date":"2015-10-20T00:22:35","date_gmt":"2015-10-19T22:22:35","guid":{"rendered":"http:\/\/mjcachon.es\/?p=2461"},"modified":"2021-05-31T15:47:11","modified_gmt":"2021-05-31T13:47:11","slug":"seo-backtothefuture","status":"publish","type":"post","link":"https:\/\/laikateam.com\/blog\/seo-backtothefuture\/","title":{"rendered":"Aprendiendo SEO con Marty McFly"},"content":{"rendered":"<p>En tan solo dos d\u00edas, Marty Mcfly aterrizar\u00e1 en la fecha que los fans de la saca llevamos esperando desde su estreno: 21\/10\/2015.<br \/>\n<a href=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/backtothefuture.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2462 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/backtothefuture.jpg\" alt=\"backtothefuture\" width=\"422\" height=\"750\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 422px; --smush-placeholder-aspect-ratio: 422\/750;\"><\/a><br \/>\nEl panorama futurista que imagin\u00f3 y represent\u00f3 Zemeckis, nos dejaba intuir monopatines voladores, cazadoras y otras ropas inteligentes, veh\u00edculos propulsados por el aire&#8230;<br \/>\nPero el legado verdadero y aut\u00e9ntico de esta saga que lleg\u00f3 a ser una gran trilog\u00eda vista por millones de personas, son los aspectos ic\u00f3nicos y los matices tan bien hilados en sus tres pelis. Moverse en el tiempo, era posible principalmente por estos factores:<\/p>\n<ul>\n<li><strong>El delorean<\/strong> (que adem\u00e1s debe tomar una velocidad de <strong>140 km\/hora<\/strong>), <strong>\u00abel c\u00f3mo\u00bb<\/strong>. El veh\u00edculo f\u00edsico, tangible, en el que hac\u00edan sus viajes en el tiempo, con la \u00abconsola\u00bb donde configuraban la fecha del momento al que quer\u00edan viajar, y tambi\u00e9n se ve\u00eda la fecha del momento en el que estaban.<\/li>\n<li><strong>El condensador de fluzo<\/strong>, <strong>\u00abel qu\u00e9\u00bb<\/strong>. El motor construido por Doc,&nbsp;que necesita consumir <strong>plutonio<\/strong> para que el invento para funcionar, es \u00absu gasolina\u00bb particular, y obviamente en \u00e9pocas como 1885, uno de sus viajes, este elemento a\u00fan no hab\u00eda sido descubierto.<\/li>\n<li><strong>Doc y Marty McFly<\/strong>, <strong>\u00abquienes\u00bb<\/strong>. Si una cabeza pensante, ninguna herramienta puede funcionar, tanto para ser creada como para ser usada o mejorada.<\/li>\n<\/ul>\n<h2>\u00bfY si pudi\u00e9ramos viajar al pasado en proyectos SEO?<\/h2>\n<p>Sabiendo lo que sabemos hoy, volvemos al pasado, a alguno de los proyectos SEO en los que hemos participado, y bueno, \u00bftu cambiar\u00edas algo?<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/10\/trollface.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-2463 size-medium lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/trollface-300x274.jpg\" alt=\"trollface\" width=\"300\" height=\"274\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/274;\"><\/a><br \/>\n&nbsp;<br \/>\nImaginemos&#8230;<\/p>\n<h3>Una migraci\u00f3n<\/h3>\n<p>Quiz\u00e1s hubi\u00e9ramos podido volver a todas esas migraciones que salieron mal, bien porque se nos escaparon cosas, o bien porque nadie quiso hacer caso al SEO y su insistencia con hacer redirecciones.<br \/>\n<a href=\"http:\/\/mjcachon.es\/wp-content\/uploads\/2015\/10\/migracion-backtothefuture.png\"><img decoding=\"async\" class=\"alignnone wp-image-2464 size-large lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/migracion-backtothefuture-1024x390.png\" alt=\"migracion backtothefuture\" width=\"1024\" height=\"390\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/390;\"><\/a><br \/>\n&nbsp;<\/p>\n<ul>\n<li>Hubier\u00e1mos repasado m\u00e1s a fondo donde apuntaban&nbsp;los canonicals<\/li>\n<li>El mapeado de redirecciones<\/li>\n<li>Las reglas de redirecciones en el entorno de pre-producci\u00f3n, que no produc\u00eda bucles ni triples redirecciones.<\/li>\n<li>Que el tracking de Analytics segu\u00eda puesto en todas las p\u00e1ginas<\/li>\n<li>Si, el mismo tracking, no uno nuevo.<\/li>\n<li>Hubi\u00e9ramos dejado a cero los errores de Search Console<\/li>\n<li>Crawleado el sitio antes y despu\u00e9s, pero bien, con Screaming, o Deepcrawl o Botify, pero bien.<\/li>\n<\/ul>\n<p>Y claro, sabiendo lo que sabemos, hubi\u00e9ramos podido decidir si lo cambi\u00e1bamos, para garantizarnos un \u00e9xito mayor.<\/p>\n<h3>Un update de Google<\/h3>\n<p>Tambi\u00e9n podr\u00edamos escapar de forma m\u00e1s r\u00e1pida y exitosa del zool\u00f3gico de Google.<br \/>\nAhora tenemos m\u00e1s info de c\u00f3mo se comportan Pandas y Ping\u00fcinos, vay\u00e1monos a acortar el sufrimiento de ciertos proyectos que han agonizado durante meses hasta dar con la tecla correcta.<\/p>\n<blockquote><p>No haber comprado esos enlaces rusos, mam\u00f3n<\/p><\/blockquote>\n<p>Eso si, tambi\u00e9n hay clientes que prefieren empezar de cero, recuperar el tr\u00e1fico anterior a penguin y duplicar las ventas, haciendo las cosas bien, a la segunda, pero bien hechas, en a\u00f1o y medio \ud83d\ude42<br \/>\n<a href=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/post-penguin-dominio-nuevo.png\"><img decoding=\"async\" class=\"alignnone wp-image-2466 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/post-penguin-dominio-nuevo.png\" alt=\"post penguin dominio nuevo\" width=\"256\" height=\"256\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 256px; --smush-placeholder-aspect-ratio: 256\/256;\"><\/a><\/p>\n<h3>Algo&nbsp;nuevo y exitoso para introducir en el mercado del pasado<\/h3>\n<p>Al igual que la avaricia casi destruye la vida de la familia McFly, por intentar hacerse con un almanaque de resultados deportivos para apostar y garantizarse una vida \u00abc\u00f3moda\u00bb, con toda la informaci\u00f3n actual, irnos a unos a\u00f1os atr\u00e1s, podr\u00eda ser tentador crear \u00abalguna idea transgresora\u00bb.<br \/>\nNo sabemos si el lanzamiento de grandes empresas que ahora son business case y cuyas estrategias todo el mundo trata de copiar, podr\u00eda haber tenido mismo o m\u00e1s \u00e9xito de lanzarse 3, 5, 10 a\u00f1os atr\u00e1s&#8230;Who knows?<br \/>\nLos Hawkers, BlaBlaCar, Paypal, el fen\u00f3meno youtuber, las plataformas de influencers, las revoluciones de Amazon, Internet of Things&#8230;\u00a1muchas cosas para llevarnos al pasado y liarla parda!<br \/>\nEso o registrar palabros marketinianos y ristras de dominios \ud83d\ude00<br \/>\nDolor de coraz\u00f3n solo de pensar en vivir los 90 con los nuevos emojis de Facebook<br \/>\n<a href=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/julian-ross-back-to-the-future.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2465 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/julian-ross-back-to-the-future.jpg\" alt=\"julian ross back to the future\" width=\"500\" height=\"372\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/372;\"><\/a><\/p>\n<h2>\u00bfY si pudi\u00e9ramos viajar al futuro en proyectos SEO?<\/h2>\n<p>Quiz\u00e1s tendr\u00eda m\u00e1s gracia arrancar el Delorean para irnos al futuro, con lo que sabemos ahora, con ciertos aspectos que siguen generando controversia y dudas hoy en d\u00eda:<\/p>\n<ul>\n<li>Uso de Noscript<\/li>\n<li>Desindexar con 410 o con noindex<\/li>\n<li>Eliminar contenido a saco,&nbsp;en proyectos pandarizados, \u00bfsi o no?<\/li>\n<li>Manejar la&nbsp;Paginaci\u00f3n en t\u00e9rminos \u00abcoherentes\u00bb de crawling y enlazado interno.<\/li>\n<li>\u00bfPrefieres miles de&nbsp;canonicals o miles de 301?<\/li>\n<li>\u00bfLas redes sociales posicionan? Really? Doooooooooooooocccccc!!!!<\/li>\n<li>&#8230;<\/li>\n<li>Y muchas otros detalles que solo descubrir\u00e1s en entornos de&nbsp;prueba<\/li>\n<\/ul>\n<p>Y recordad, igual que Marty McFly casi provoca que sus padres no se enamoren y comienza a desaparecer del transcurso de la historia, cualquier cambio que hici\u00e9ramos en el pasado, podr\u00eda alterar como se desarrollaron posteriormente, \u00bfte arriesgar\u00edas a cambiarlas? \ud83d\ude00<br \/>\nFeliz Regreso al Futuro SEO<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tan solo dos d\u00edas, Marty Mcfly aterrizar\u00e1 en la fecha que los fans de la saca llevamos esperando desde su estreno: 21\/10\/2015. El panorama futurista que imagin\u00f3 y represent\u00f3 Zemeckis, nos dejaba intuir monopatines voladores, cazadoras y otras ropas inteligentes, veh\u00edculos propulsados por el aire&#8230; Pero el legado verdadero y aut\u00e9ntico de esta saga<\/p>\n","protected":false},"author":2,"featured_media":6507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprendiendo SEO con Marty McFly - mjcachon.es<\/title>\n<meta name=\"description\" content=\"Lo que Marty McFly sabe de SEO y a\u00fan no ha querido desvelar. 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