{"id":3702,"date":"2016-10-28T14:19:59","date_gmt":"2016-10-28T12:19:59","guid":{"rendered":"https:\/\/www.mjcachon.com\/?p=3702"},"modified":"2021-05-31T17:02:43","modified_gmt":"2021-05-31T15:02:43","slug":"funcion-concatenar-excel","status":"publish","type":"post","link":"https:\/\/laikateam.com\/blog\/funcion-concatenar-excel\/","title":{"rendered":"Funci\u00f3n concatenar en Excel: \u00bfQu\u00e9 es y para qu\u00e9 sirve?"},"content":{"rendered":"<p>Los usos de la <strong>funci\u00f3n concatenar de Excel<\/strong> son muy variados. Concatenar es una de las funciones m\u00e1s utilizadas en el Marketing Online. En este post, trataremos de resolver&nbsp;dudas habituales con el Concatenar:<\/p>\n<ul>\n<li>C\u00f3mo hago para concatenar en Excel<\/li>\n<li>Como unir el texto de dos celdas en Excel<\/li>\n<li>Qu\u00e9 es la funci\u00f3n concatenar en Excel<\/li>\n<\/ul>\n<p>La<strong> funci\u00f3n concatenar en Excel<\/strong> nos permite unir dos o m\u00e1s cadenas de texto en una misma celda; una f\u00f3rmula muy \u00fatil cuando hay que manipular bases de datos y se necesita establecer una relaci\u00f3n entre los mismos.<br \/>\nEsta funci\u00f3n requiere de al menos un par\u00e1metro hasta un m\u00e1ximo de <strong>255<\/strong>; tanto en Excel 2007 como en Excel 2010. En el caso de Excel 2003, el l\u00edmite est\u00e1 en 30 argumentos.<\/p>\n<h2><strong>\u00bfPara qu\u00e9 podemos usar la f\u00f3rmula concatenar en Excel?<\/strong><\/h2>\n<p>A la hora de dise\u00f1ar una estrategia de marketing online, esta f\u00f3rmula tiene un amplio abanico de utilidades; estas son algunas de las m\u00e1s relevantes.<\/p>\n<h3>Keyword Research para SEO y PPC<\/h3>\n<p>Una investigaci\u00f3n de palabras clave es fundamental a la hora de dise\u00f1ar una estrategia SEO y PPC ya que el contenido tanto de la web como del blog corporativo va a girar en torno a ellas.<br \/>\nEn los \u00faltimos a\u00f1os, la forma de buscar en la red por parte de los usuarios ha dado modific\u00e1ndose; los usuarios ya no se quedan con peticiones simples como por ejemplo \u201cRestaurantes Madrid\u201d, sino que apuestan por <strong>peticiones cada vez m\u00e1s concretas<\/strong> como \u201cD\u00f3nde comer comida marroqu\u00ed en Madrid\u201d. Es lo que se conoce como b\u00fasquedas&nbsp;long tail.<br \/>\nDe esta manera, gracias a la f\u00f3rmula concatenar en Excel se pueden enlazar distintas palabras clave y combinarlas entre ellas: \u201cRestaurante indio de Madrid\u201d, \u201cRestaurante indio&nbsp;en Madrid para cenar\u201d&#8230;<\/p>\n<h3>Env\u00edo de Newsletter<\/h3>\n<p>Las newsletters se han convertido en una <strong>herramienta de marketing directo <\/strong>sumamente eficaz a la hora de establecer una relaci\u00f3n de confianza entre los consumidores y la marca; y, por lo tanto, lograr su fidelidad a la misma.<br \/>\nPues bien, imaginemos una determinada empresa que tiene en su base de datos los nombres de sus clientes en una columna y sus apellidos en otra. A la hora de enviar una newsletter, debe hacerse con el nombre y apellidos de cada uno de los destinatarios. As\u00ed que, para evitar tener que estar copiando y pegando, l\u00ednea a l\u00ednea por cada cliente, podemos utilizar&nbsp;la funci\u00f3n concatenar.<\/p>\n<h3>Ejemplo funci\u00f3n concatenar en Excel<\/h3>\n<p>Continuando con el ejemplo de la newsletter, vamos a explicar de manera muy sencilla c\u00f3mo se utiliza \u00e9sta f\u00f3rmula en la hoja de c\u00e1lculo.<br \/>\nB\u00e1sicamente conseguimos unir dos celdas de Excel, en una sola.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3708 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/Captura-de-pantalla-2016-10-28-a-las-9.49.10.png\" alt=\"Ejemplo de una funci\u00f3n &quot;concatenar&quot;\" width=\"473\" height=\"109\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/109;\"><br \/>\nLa funci\u00f3n a utilizar ser\u00eda<br \/>\n&nbsp;<br \/>\n=CONCATENAR (\u201cCelda del nombre\u201d;\u201d \u201c;\u201dcelda del apellido\u201d)<br \/>\n&nbsp;<br \/>\nEs decir, como Luis (Nombre) est\u00e1 en la celda B3 y Ram\u00edrez (Apellido) en la celda C3, la f\u00f3rmula quedar\u00eda:<br \/>\n&nbsp;<br \/>\n=CONCATENAR (B5;\u201d \u201c;C3)<br \/>\n&nbsp;<br \/>\nDe esta forma obtendr\u00edamos:<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3709 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/Captura-de-pantalla-2016-10-28-a-las-9.52.37.png\" alt=\"Ejemplo funci\u00f3n concatenar Excel\" width=\"486\" height=\"112\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 486px; --smush-placeholder-aspect-ratio: 486\/112;\"><br \/>\nLuego ya s\u00f3lo queda arrastrar hacia abajo<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3711 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/Captura-de-pantalla-2016-10-28-a-las-10.04.00.png\" alt=\"F\u00f3rmula concatenar en Excel\" width=\"490\" height=\"130\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 490px; --smush-placeholder-aspect-ratio: 490\/130;\"><br \/>\n&nbsp;<br \/>\nComo puedes comprobar, la <strong>f\u00f3rmula concatenar en Excel<\/strong>, a pesar de ser algo desconocida, es extremadamente \u00fatil a la vez que muy sencilla de aplicar. De \u00e9sta manera ahorrar\u00e1s much\u00edsimo tiempo copiando y pegando los datos l\u00ednea por l\u00ednea.<br \/>\nSi quieres aprender Excel (y Google Spreadsheets) orientado a SEO y SEM, ap\u00fantate a nuestro&nbsp;curso presencial en Madrid<br \/>\nhttps:\/\/digitalinnovationcenter.es\/masters-y-cursos\/excel-para-search-seo-y-sem\/<br \/>\nSi nos apuntamos unos cuantos, el precio del curso ser\u00e1 m\u00e1s barato<br \/>\nSi llegamos a ser 20 alumnos, el curso costar\u00e1 300\u20ac<br \/>\nSi llegamos a ser 30 alumnos, el curso costar\u00e1 200\u20ac<br \/>\nCorre la voz \ud83d\ude00<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los usos de la funci\u00f3n concatenar de Excel son muy variados. Concatenar es una de las funciones m\u00e1s utilizadas en el Marketing Online. En este post, trataremos de resolver&nbsp;dudas habituales con el Concatenar: C\u00f3mo hago para concatenar en Excel Como unir el texto de dos celdas en Excel Qu\u00e9 es la funci\u00f3n concatenar en Excel<\/p>\n","protected":false},"author":2,"featured_media":6574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-3702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion","category-herramientas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funci\u00f3n concatenar en Excel: \u00bfQu\u00e9 es y para qu\u00e9 sirve? | MJ Cach\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laikateam.com\/blog\/funcion-concatenar-excel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funci\u00f3n concatenar en Excel: \u00bfQu\u00e9 es y para qu\u00e9 sirve? | MJ Cach\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Los usos de la funci\u00f3n concatenar de Excel son muy variados. Concatenar es una de las funciones m\u00e1s utilizadas en el Marketing Online. En este post, trataremos de resolver&nbsp;dudas habituales con el Concatenar: C\u00f3mo hago para concatenar en Excel Como unir el texto de dos celdas en Excel Qu\u00e9 es la funci\u00f3n concatenar en Excel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laikateam.com\/blog\/funcion-concatenar-excel\/\" \/>\n<meta property=\"og:site_name\" content=\"LaikaTeam\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-28T12:19:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T15:02:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2016\/10\/funcion-concatenar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MJ Cachon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@laikateam_es\" \/>\n<meta name=\"twitter:site\" content=\"@laikateam_es\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MJ Cachon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/\"},\"author\":{\"name\":\"MJ Cachon\",\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/#\\\/schema\\\/person\\\/57bc6c6ac096e3437e2261bf39255923\"},\"headline\":\"Funci\u00f3n concatenar en Excel: \u00bfQu\u00e9 es y para qu\u00e9 sirve?\",\"datePublished\":\"2016-10-28T12:19:59+00:00\",\"dateModified\":\"2021-05-31T15:02:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/\"},\"wordCount\":644,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/funcion-concatenar.jpg\",\"articleSection\":[\"Formaci\u00f3n\",\"Herramientas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/\",\"url\":\"https:\\\/\\\/laikateam.com\\\/blog\\\/funcion-concatenar-excel\\\/\",\"name\":\"Funci\u00f3n concatenar en Excel: \u00bfQu\u00e9 es y para qu\u00e9 sirve? 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| MJ Cach\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laikateam.com\/blog\/funcion-concatenar-excel\/","og_locale":"es_ES","og_type":"article","og_title":"Funci\u00f3n concatenar en Excel: \u00bfQu\u00e9 es y para qu\u00e9 sirve? | MJ Cach\u00f3n","og_description":"Los usos de la funci\u00f3n concatenar de Excel son muy variados. Concatenar es una de las funciones m\u00e1s utilizadas en el Marketing Online. 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