{"id":4123,"date":"2017-09-14T06:51:36","date_gmt":"2017-09-14T06:51:36","guid":{"rendered":"https:\/\/www.mjcachon.com\/?p=4123"},"modified":"2021-05-31T16:20:17","modified_gmt":"2021-05-31T14:20:17","slug":"empezando-seo-sem","status":"publish","type":"post","link":"https:\/\/laikateam.com\/blog\/empezando-seo-sem\/","title":{"rendered":"10 cosas que te pasan cuando empiezas en SEO o SEM"},"content":{"rendered":"<p>\u00bfHace cu\u00e1nto te dedicas a SEO o a SEM (pay per clic)? \u00bfEst\u00e1s en agencia, in house, en cliente o empezaste con un proyecto propio?<br \/>\nDa igual en qu\u00e9 punto est\u00e9s, porque si no has vivido o est\u00e1s viviendo alguna de estas situaciones, lo vivir\u00e1s, cuando te adentres en el mundo del search marketing y&nbsp;aprendas los conceptos de esta disciplina tan apasionante y din\u00e1mica que, en ocasiones, puede abrumar en los inicios.<\/p>\n<h2>Cuando no sabes si estas en clase de SEO o en un ZOO<\/h2>\n<p>Oyes tanto hablar de Pandas, Ping\u00fcinos, Colibr\u00eds, como gente obsesionada con&nbsp;La Rana, que ya no sabes qu\u00e9 pensar&#8230;<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4126 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/penguin.gif\" alt=\"penguin\" width=\"400\" height=\"226\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/226;\"><\/p>\n<h2>Cuando llevas ya unos meses aprendiendo SEO&nbsp;pero a\u00fan no entiendes la mitad de las palabras&#8230;<\/h2>\n<p>Y oyes frases dram\u00e1ticas como que&nbsp;\u00abel canonical apunta a un noindex\u00bb.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4147 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/comor.gif\" alt=\"comor\" width=\"400\" height=\"427\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/427;\"><\/p>\n<h2>Cuando aprendes a pujar en PPC y te crees el t\u00edo gilito.<\/h2>\n<p>Shut up and take my money!!<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4129 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/rihanna-money.gif\" alt=\"rihanna money\" width=\"400\" height=\"465\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/465;\"><\/p>\n<h2>Cuando ves un calendario de contenidos por primera vez.<\/h2>\n<p>Ese reluciente y ordenado content plan que est\u00e1 para enmarcar y poner al lado de la foto de la comuni\u00f3n,&nbsp;y te preguntas \u00bfalg\u00fan d\u00eda har\u00e9 yo uno igual&#8230;?<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4130 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/eyes.gif\" alt=\"eyes\" width=\"400\" height=\"301\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/301;\"><\/p>\n<h2>Cuando te hablan de AMP y t\u00fa solo ves v\u00eddeos de APM.<\/h2>\n<p>Y AMP muchas veces no es tan gracioso como los v\u00eddeos<br \/>\n<iframe data-src=\"https:\/\/www.youtube.com\/embed\/zyxut9GIPOY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><br \/>\n&nbsp;<\/p>\n<h2>Cuando tu lista de acr\u00f3nimos y siglas crece de \u201cLOL\u201d, \u201cWTF\u201d o \u201cBFF\u201d a \u201cCTR\u201d, \u201cCPC\u201d, \u201cCPL\u201d, \u00abCPA\u00bb, \u201cCPM\u201d, \u00abROI\u00bb, &#8230;<\/h2>\n<p>Tranqui, no son tantas y se cogen r\u00e1pido, cuando una C no es Cost es Clic<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4128 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/urkel.gif\" alt=\"urkel\" width=\"400\" height=\"237\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/237;\"><\/p>\n<h2>Cuando hacer \u201cShooping\u201d ya no es tan guay como antes.<\/h2>\n<p>Definitivamente, te cambiar\u00e1 el concepto.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4144 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/shop.gif\" alt=\"shop\" width=\"400\" height=\"362\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/362;\"><\/p>\n<h2>Cuando confundes un canonical con una redirecci\u00f3n&#8230; otra vez<\/h2>\n<p>\u00bfPero c\u00f3mo que una redirecci\u00f3n sin redirecci\u00f3n?<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4143 lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/canonical.gif\" alt=\"canonical\" width=\"400\" height=\"303\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/303;\"><\/p>\n<h2>Cuando le explicas a tu madre a que te dedicas.<\/h2>\n<p>\u00abMi hija trabaja para Google&#8230;o algo&#8230;\u00bb<br \/>\n<img decoding=\"async\" class=\"alignnone lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/tumblr_mnd64b2dMs1r0ix14o1_500.gif\" alt=\"\" width=\"400\" height=\"301\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/301;\"><br \/>\n&nbsp;<\/p>\n<h2>Cuando terminas el master y te crees que puedes dominar el mundo<\/h2>\n<p><img decoding=\"async\" class=\"alignnone lazyload\" data-src=\"https:\/\/laikateam.com\/blog\/wp-content\/uploads\/2020\/10\/93.gif\" alt=\"\" width=\"400\" height=\"239\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/239;\"><br \/>\nSi te has visto en una o varias de estas situaciones, \u00a1tranqui, no est\u00e1s sol@! Muchos profesionales del sector que han conseguido seguir creciendo laboralmente en el sector del Search Marketing han pasado por ah\u00ed y te entienden a la perfecci\u00f3n.<br \/>\nPero no est\u00e1 todo perdido, existen programas con los que puedes convertirte en un gran profesional:<br \/>\n<a href=\"https:\/\/kschool.com\/cursos\/master-seo-sem-profesional-madrid\/\" target=\"_blank\" rel=\"noopener noreferrer\">Master SEO SEM de Kschool<\/a><br \/>\n<a href=\"https:\/\/www.webpositeracademy.com\/master-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Master SEO de Webpositer<\/a><br \/>\n<a href=\"https:\/\/aulacm.com\/curso-de-seo-online-posicionamiento\/\" target=\"_blank\" rel=\"noopener noreferrer\">Curso SEO de AulaCM<\/a><br \/>\nAnimo con ello, \u00a1y nos vemos en las SERPs!<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHace cu\u00e1nto te dedicas a SEO o a SEM (pay per clic)? \u00bfEst\u00e1s en agencia, in house, en cliente o empezaste con un proyecto propio? Da igual en qu\u00e9 punto est\u00e9s, porque si no has vivido o est\u00e1s viviendo alguna de estas situaciones, lo vivir\u00e1s, cuando te adentres en el mundo del search marketing y&nbsp;aprendas<\/p>\n","protected":false},"author":2,"featured_media":6555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 cosas que te pasan cuando empiezas en SEO o SEM - LaikaTeam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laikateam.com\/blog\/empezando-seo-sem\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 cosas que te pasan cuando empiezas en SEO o SEM - LaikaTeam\" \/>\n<meta property=\"og:description\" content=\"\u00bfHace cu\u00e1nto te dedicas a SEO o a SEM (pay per clic)? \u00bfEst\u00e1s en agencia, in house, en cliente o empezaste con un proyecto propio? 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